Fashion icons slam throwaway trend tradition

Style icons slam throwaway fashion culture


LONDON: British model icons together with designer Vivienne Westwood and mannequin Lily Cole condemned throwaway trend tradition as London Vogue Week received below approach on Friday.

They’ve joined the Oxfam charity´s Second Hand September marketing campaign to encourage folks to re-use, re-wear and recycle garments.

“We are able to´t ignore the style trade´s huge influence on the atmosphere so it´s heartening to see that the London trend world is getting behind Oxfam´s drive to encourage folks to purchase second-hand,” stated Oxfam GB director Danny Sriskandarajah.

A number of stars have donated objects to the resale clothes web site Vestiaire Collective, with the proceeds going to Oxfam. The initiative has greater than eight million members in 50 international locations.

Westwood donated a purse, whereas designer Henry Holland gave some sneakers.

“Purchase much less, select nicely, make it final,” stated punk designer Westwood.

Actress Rachel Weisz, fashions Daisy Lowe and Stella Tennant have additionally raided their wardrobes.

“Peace of thoughts and a brand new wardrobe with out the environmental harm is the dream!” stated singer Paloma Religion.

Oxfam claimed that the carbon footprint of recent garments purchased in Britain each minute was larger than driving a automobile around the globe six instances.

“Vogue doesn´t have to price the earth: shopping for second-hand not solely stops clothes from ending up in landfill, however will also be step one on the trail in the direction of extra sustainable consumption,” stated Sriskandarajah.


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